Junk food chains around the globe are adapting their menu to incorporate food options that attracts the conscious. Knowing that, popular Quick Service Restaurant (QSR) brand – Burger king has analyzed the Indian market making changes to the menu. Based on growing trend, most Quick Service Restaurants (QSRs) are providing much more of salads along with other side menu products.
Burger king India did research conducted recently that discovered that the majority of the Indian individuals are shifting their diet to some wholesome meal. The foodie generation wants premium burgers and various flavor options.
Burger king Menu India highlights the dietary value in every of their foods and desserts online. What exactly would be the changes that Burger king India is concentrating on while uncompromising around the taste?
Burger king hamburger menu presently has three options within their hamburger bun variety. Burger king consumers are now able to choose from a normal white-colored bread bun, a focaccia or perhaps a masala bun (Subway was the first one to introduce such choices in breads).
On the global level Burger king India has selected low-fat mayonnaise, low-fat in dairy items as well as low-sodium within their fries, bearing in mind to not alter the popular taste.
India may be the only place where Burger king serves vegetarian food options. Vegetarian Maharaja Mac is among the most widely used vegetarian hamburger.
Amit Jatia, ceo of Hardcastle Restaurants Pvt Limited, franchisee of Burger king India (South & West region) had this to state inside a recent interview with Occasions asia, “Customers’ needs, preferences and tastes are continually evolving. To remain relevant, a brandname needs to change using the occasions. At Burger king, we study consumer behavior making changes in front of the curve to support the leadership position”.
“We’ve reduced oil content within our sauces from 67% to 25%, lowering the calorie by as much as 40%. We’ve pioneered ‘low fat mayo’ within the QSR industry in India. Our dairy items like the popular soft-serves have under 3% fat, lower from 10%,” he stated.
Using these alterations in the meals menu, Burger king India is unquestionably thinking about the modification in consumer preferences and tastes.